Story
1978
Since 1978, National Motors has been part of Egypt’s
automotive journey.
What began as an Egyptian company has grown into a trusted group, driven by
experience, strong partnerships, and a commitment to customer needs.
Today, we continue to expand our portfolio, embrace innovation, and create mobility solutions that support people and businesses across Egypt.
Brand Story
National Motors’ automotive portfolio was not built by simply adding
brands. Every decision began with a clear opportunity in the Egyptian
market; an unmet customer need, a category ready to evolve, or a
technology capable of changing how people and businesses move.
Vision
Shaping the Future of Mobility in Egypt
Since 1978, National Motors has evolved beyond vehicle representation to drive customer experience,operational excellence, and sustainable mobility across Egypt and the region.
Mission
National Motors represents world-class automotive brands while delivering a seamless ownership experience and creating lasting value for customers, partners, employees, and communities through excellence and sustainable growth.
Values
Customers at the Heart of Everything
Partnerships Built on Excellence
Excellence in Execution
People Empowered to Lead
Responsible, Sustainable Growth
Leadership
Since its establishment in 1978, National Motors has evolved through generations of family leadership combining entrepreneurship, strategic thinking, and disciplined execution.
Today, our management is leading the company’s continued evolution, bringing complementary expertise in portfolio management, brand development, revenue growth, electric mobility, strategic partnerships, and operational transformation.
Chairman
Emad Abdelnaby
Emad Abdelnaby leads the development and diversification of National Motors’ business portfolio. His responsibilities include identifying new business opportunities, developing new sectors, and overseeing investments across automotive, aftermarket,agriculture, and real estate.
Ahmed Abdelnaby
Chief Executive Officer
Ahmed Abdelnaby leads National Motors’ overall business and brand development. His responsibilities include portfolio growth, businessperformance, and the development of new revenue opportunities across the company’s automotive businesses
Hatem Abdelnaby
Chief Operating Officer
Hatem Abdelnaby leads operations and business execution across National Motors. His responsibilities include operational development,international supplier relationships, strategic partnerships, and the introduction of new products and business areas, including electric mobility.
Omar Abdelnaby
Managing Director
Omar Abdelnaby oversees day-to-day business operations and execution across National Motors. His experience includes productdevelopment and the development of Blu Light Mobility golf carts based on customer and market requirements in Egypt.
Nagy Mengel
Chief Financial Officer
Nagy Mengel leads financial management at National Motors, including financial planning, investment evaluation, andperformance management. He also brings commercial management experience across different products and industries.
Ahmed Nazmy
Business Development Director
Ahmed Nazmy leads business development and portfolio expansion at National Motors. His experience covers the introductionof international automotive brands to Egypt, product development, manufacturing, strategic partnerships, and new businessopportunities.
Mahmoud Abdelaziz
Human Resources and
Administration Director
Mahmoud Abdelaziz leads human resources and administration at National Motors. His responsibilities include organizationaldevelopment, talent management, recruitment, and building the organizational capabilities required to support the company’sgrowth.
Ahmed Farouk
Information Technology Director
Ahmed Farouk leads information technology at National Motors, overseeing the systems and technology platforms that supportthe company’s operations. His responsibilities include SAP and other business systems, CRM, data management, ITinfrastructure, and digital transformation initiatives across the organization.
The Next Chapter
National
Motors
Group
National Motors is transitioning toward National Motors Group by
the end of 2026.