Story
1978
Since 1978, National Motors has been part of Egypt’s
automotive journey.
What began as an Egyptian company has grown into a trusted group, driven by
experience, strong partnerships, and a commitment to customer needs.
Today, we continue to expand our portfolio, embrace innovation, and create mobility solutions that support people and businesses across Egypt.
1978
Foundation
Generations
Family Leadership
Today
A Diversified Group
2026
National Motors Group
Brand Story
National Motors’ automotive portfolio was not built by simply adding
brands. Every decision began with a clear opportunity in the Egyptian
market; an unmet customer need, a category ready to evolve, or a
technology capable of changing how people and businesses move.
Vision
Shaping the Future of Mobility in Egypt
Since 1978, National Motors has evolved beyond vehicle representation to drive customer experience,operational excellence, and sustainable mobility across Egypt and the region.
Mission
National Motors represents world-class automotive brands while delivering a seamless ownership experience and creating lasting value for customers, partners, employees, and communities through excellence and sustainable growth.
Values
At National Motors, our values define how we serve our customers,
represent global automotive brands, develop our people, strengthen our operations, and create sustainable value in Egypt and beyond.
Customers at the Heart of Everything
Partnerships Built on Excellence
Excellence in Execution
People Empowered to Lead
Responsible, Sustainable Growth
Board Members
Since its establishment in 1978, National Motors has evolved through generations of family leadership combining entrepreneurship, strategic thinking, and disciplined execution.
Today, our management is leading the company’s continued evolution, bringing complementary expertise in portfolio management, brand development, revenue growth, electric mobility, strategic partnerships, and operational transformation.
Chairman
Emad Abdelnaby
Emad Abdelnaby is the architect of National Motors’ modern business legacy. Building on the established foundation, he shaped a leadership philosophy defined by independent thinking, market creation, and disciplined diversification.
Rather than competing only within established categories, he has consistently pursued a blue-ocean approach; identifying unmet needs, opening new markets, and building businesses with clear strategic distinction.
His ability to guide a diverse portfolio across the automotive, after-market, agriculture, and real-estate sectors has been central to National Motors’ resilience, expansion, and long-term success.
Chief Executive Officer
Ahmed Abdelnaby
Ahmed Abdelnaby has played a defining role in developing some of National Motors’ flagship and highest-performing brands. His leadership focuses on strengthening business models, elevating brand performance, and creating scalable and sustainable sources of revenue.
Throughout the past decade, he has helped guide National Motors through changing market conditions, operational challenges, and important strategic turning points. His ability to combine forward-
looking business thinking with decisive executive leadership has contributed to the company’s continued strength and development.
His professional journey represents a compelling example of leadership built through experience, adaptability, and the ability to transform challenges into opportunities for growth.
Chief Operating Officer
Hatem Abdelnaby
Hatem Abdelnaby leads operational strategy and execution across National Motors. He played a central role in introducing electric vehicles into the company’s portfolio and continues to oversee relationships with international suppliers, strategic partners, and government stakeholders.
Combining strategic vision with hands-on execution, he drives new- market entry, category development, operational transformation, and cross-functional delivery across the company.
His leadership connects ambitious ideas with the systems, partnerships, and operational capabilities required to turn them into sustainable businesses, new mobility solutions, and long-term market opportunities.
Managing Director
Omar Abdelnaby
Maintaining close oversight of National Motors’ ongoing business processes, helping ensure that strategy translates into coordinated execution. His product-development experience includes directing
one of the company’s most successful initiatives: transforming market feedback into the development of Blu Light Mobility golf carts designed around the needs of customers in Egypt.
Leadership
National Motors’ directors translate the company’s vision into disciplined
execution across product development, financial strategy, business
growth, talent management, administration, and technology. Their
combined expertise strengthens the systems, capabilities, and decisions
behind the company’s continued development.
Nagy Mengel
Chief Financial Officer
Combining financial leadership with extensive commercial-management experience across diverse products and industries. At National Motors, he supports disciplined financial management, investment evaluation, and expansion planning; helping the company pursue larger opportunities with a balance of ambition, commercial insight, and financial responsibility.
Ahmed Nazmy
Business Development Director
Bringing extensive product and business-development experience spanning the introduction of international brands to Egypt, product design, manufacturing, and the development of commercially successful products for the Egyptian market. At National Motors, he leads initiatives that strengthen the business portfolio, identify new growth opportunities, and advance the company’s capabilities.
Mahmoud Abdelaziz
Human Resources and
Administration Director
Mr. Mahmoud Abdelaziz is a key steward of National Motors’ organization and people. Drawing on extensive experience in human resources and talent management, he has introduced a strategic approach to organizational development, administration, and capability building; bringing experienced professionals and innovative thinkers together within a clear, accountable, and performance-focused organization.
Ahmed Farouk
Information Technology Director
Maintaining close oversight of National Motors’ ongoing business processes, helping ensure that strategy translates into coordinated execution. His product-development experience includes directing one of the company’s most successful initiatives: transforming market feedback into the development of Blu Light Mobility golf carts designed around the needs of customers in Egypt.
The Next Chapter
National
Motors
Group
National Motors is transitioning toward National Motors Group by
the end of 2026.